Club: Sport Life Premium Club, Kiev, Ukraine

Supplier: Fit4Sale

“US-based Fit4Sale installed a range of remanufactured kit into Sport Life’s first Premium Club in 2007. Now the independent group has chosen Fit4Sale to supply a further three clubs opening this year. Sport Life chose second-hand equipment based on price – a 40 per cent saving on new – and the convenience of getting everything from one supplier. “The remanufactured equipment has been extremely successful,” says Nick Pugh, president of Fit4Sale. “Sport Life is a massive, 15,000-member club and they were concerned the equipment wouldn’t last. But, three years on, it’s still in great working condition and looks as good as the day it arrived.” Fit4Sale fitted the entire 5,000sq m (53,820sq ft) club with everything from Life Fitness, Stairmaster and Schwinn CV equipment to Precor, Hammer Strength and Cybex resistance kit, plus free weights and flooring.“Around 60 per cent is remanufactured, 30 per cent are demo units and the rest new stations,” says Dima Ekimov, owner of the club. “Consistency was one of our main concerns, but you can’t see any difference in the age of the machines.” According to Pugh, club solutions lie at the heart of the Fit4Sale offer. “We help our customers ask the right questions – questions that help us decide what they should invest in. This includes: who are our members, who are our competitors, what equipment do they offer, what’s our budget and how much traffic will the gym have? “The bottom line is that purchasing demo or slightly used equipment saves you the depreciation. In that respect it’s like buying a car – its value depreciates dramatically just by driving off the lot.”

Source: healthclub.uk